Crafting Your Story
Each of us imagines what our life could look like, and my purpose as a designer is to help people live out the story they have always dreamed of living
A story is a central idea that is founded on the strongest influencing element associated with the project. Once I am clear about the idea, I use a series of design tools, guiding principles if you will, to deliver it. The real value of this approach is that because each design decision ties back to the core idea, the result is always authentic, stays relevant and engaging, and avoids trends or passing fashions.
to Look Up